Pure London: Fashion Fair

Londoner fair Pure London will celebrate its 23rd edition on August 3rd to 5th. Famous fashion designers and international brands will exhibit collections for spring-summer 2009.

Pure London is visted by Selfridges, Harvey Nichols, Harrods and El Corte Inglés. The exhibition area is distributed in the following spaces:

- Elan Directional: creative female wear for women who know the trends in advance, designed by CCDK, Almost Famous, Oui Moments, Noli, Nougat London, Nancy Mac and Passport.

- Elan Studio: modern lines in a series of timeless collections such as the ones conceived by Orwell, Yaccomaricard, James Lakeland, Schneiders, Garella and Sahara.

- Elan Boutique: informal, attractive, night, daily and exquisite outfits for a contemporary woman, made by Aftershock, Anoushka G, Rene Derhi and Adini.

- Spirit: a mixing between unisex, street, exotic and feminine jewelry created by Desigual, Traffic People, Komodo, JJ Park, Yumi and Eucalyptus.

- Accessories: the last bags, shawls, jewelry and hats designed by Matt & Nat, Barbara Easton, Billy Bag, DesignSix, Blondie Mania and Lowie.

- Footwear: a section oriented to shoes Rocket Dog, French Sole, Unisa and Birkenstock.